Usually that's how people trying to show that he can outdo the other chap especially in front of someone he's interested in

Bila terdengar akan 'how tough nut' that person he's refering to is with all the rough and tough features he got ..... then deep in his heart would slowly be withdrawn without any say ........ that shows some cowards trying to be a hero .... trying to come to the rescue .... but alas! tak jadi .... tak kesampaian .......